2017 LSC CPS Social Media as your Ally
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Fall 2017
Make Social Media Your Ally (12 Hours)

Over 70% of Americans use social media daily. Have it work to your advantage to drive more people to your business and organization, increasing visiting frequency and spending. This intense, interactive social media boot camp gives you hand –on tools to create a clear and concise message for your business or organization, your brand, and your product or service. This is a great opportunity to learn key skills and strategies to increase exposure, participation, and revenue.


By the end of this class you will know:
 How to use Twitter as a public relations tool to announce upcoming events,
 How to use Facebook to engage with your community and how to monitor and respond to feedback on the content you post,
 How to use Instagram to take photos and alert consumers of sales or trending products, people, or places,
 How to use Pinterest as both an internal brainstorming tool and a marketing tool,
 The power of web-based video – easy to make, post and distribute, right on your smartphone!
Audience: Designed for those wanting to maximize use of social media for their business or organization.

When: Monday evenings from September 11 to October 23 from 5:30pm to 7:30pm
(No class on October 9 in observance of the Columbus Day holiday)


Where: Academic and Student Activity Center (ASAC) 315 on Lyndon State College campus
Instructor: Tim Egan, Adjunct Professor at Lyndon State and Johnson State Colleges and principle in Sugar Hill Associates, a forward- thinking media training firm teaching the power of media exposure

Cost: $469 includes instruction, customized assessment, access to software, and your social media tool kit upon course completion


*** Fall 2017 Special – Round out your social media content generation skills by adding Adobe Photoshop Boot Camp for Professionals for $799 ($100 savings)

Pre-requisite: Comfortable working with computers


Those working in the following areas would benefit from this boot camp:  Entrepreneurs  Business owners  Communication professionals  Membership- based organizations  Not for profit organizations  Sports teams  Educators  Chambers of Commerce  Event Planners and Coordinators  Recreation facilities


For business and organization participants:
Send a team of employees to develop skills across a department or organization in order to work more efficiently and effectively. Discounts and payment options apply for three or more employees participating from one organization. Contact the Center for Professional Studies to learn more about options.

Please note that registration closes five days before class start.
Questions? Contact:

Center for Professional Studies
CREDirector@lsc.vsc.edu
(802) 626-4867

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Monday, September 11, 2017 5:30 PM - Monday, October 23, 2017 7:30 PM